Darkblock just wrapped up a project with Jungle Cats, a PFP project on Solana, that yielded the creation of more than 110,000 unique 3D assets. Using Darkblock’s protocol for decentralized unlockable content, each of these 3D assets was encrypted, stored in a darkblock that was minted on Arweave, and immutably attached to one of the 5,585 NFTs in the Jungle Cats collection.

This morning, holders of each Jungle Cats NFT has exclusive access to 10 unique 3D frames that showcase their iconic lion PFP. These frames vary in shape and color, ensuring that every asset is a truly one-of-a-kind addition to the NFT holder’s collection. NFT holders can now showcase their framed Jungle Cats PFP in virtual reality environments or explore augmented reality experiences. The possibilities are limited only by the imagination of the Jungle Cats community.

In addition to the Darkblock protocol’s ability to turn NFTs into decentralized vaults for encrypted digital assets, this project was also made possible by PFP Content Factory, Darkblock’s content-generation and bulk-upgrade tool. PFP Content Factory allows project founders to quickly generate unique images derived from all the PFPs in their collection, then upload the entire batch of newly generated images and have each one automatically attach to the correct corresponding NFT within the collection.

This partnership exemplifies the power of Darkblock’s decentralized unlockable content technology and its ability to enhance and add value to NFT projects. By providing Jungle Cats NFT holders with unique and exclusive 3D assets, Darkblock enriches the community’s experience and solidifies the value of owning a Jungle Cats NFT.

Jungle Cats holders can access and download their 3D assets by visiting the Darkblock app and following these steps:

• Connect your wallet
• Select “My NFTs” from the main nav bar
• Select the “Unlockables” tab to view your NFTs that have decentralized unlockable content attached
• Click on your Jungle Cat PFP
• To the right, under the description, you should see the Darkblock Viewer with some content visible, but still inaccessible. Click the button that says “Authenticate Ownership”
• Sign the message to confirm you own the wallet that contains this NFT
• Once the content is decrypted, select the file and download!
• Show it off in AR or VR environments

While Jungle Cats holders can access their 3D assets via the Darkblock app, the unlockable content is accessible from anywhere that integrates the protocol. Darkblock’s mission is to decentralize content and make it accessible anywhere someone interacts with their NFTs, whether it’s an ebook, videos, PDFs, or metaverse assets.

If you have a PFP project and are interested in doing something similar for your community, check out PFP Content Factory and/or email Whit, who leads communications and partnerships at Darkblock. 

Building a PFP project is hard regardless of market conditions. Holders expect regular updates, new content, added value, etc., all while founders are trying to be heads-down building for the future.

Darkblock developed PFP Content Factory to provide these founders with a quick, fun and easy way (also free!) to engage with their holders, develop some camaraderie within the community, and spread the vibes.

PFP Content Factory is a content-generation and bulk-upgrade tool that allows project founders to quickly generate unique images derived from all the PFPs in their collection, then upload the entire batch of newly generated images and have each one automatically attach to the correct corresponding NFT within the collection. This is all done via Darkblock’s protocol.

These derivatives could include overlaying a border around each PFP with custom messages (e.g., “HODL to the moon” or “Find me at #ETHDenver”) or placing each PFP in a cheesy holiday-themed frame. The product will also enable founders to generate 3D assets, such as the original PFP in a digital frame to be hung in the metaverse. Darkblock is also working on the ability to bulk-feed the PFPs into an AI engine like Midjourney to generate AI derivatives, opening up even more possibilities for unique and exclusive content.

Take this PFP of a Blue Cow eating a mushroom…

Assume there are 10k unique and colorful cows like this in the collection. A project founder could use PFP Content Factory to easily create derivatives of all 10k PFPs by applying filters, overlaying borders with custom messages (e.g., “HODL to the moon” or “Find me at #ETHDenver”) or cheesy holiday-themed frames, or randomly applying various graphics.

“Taking a single PFP and putting a border around it is not hard—but quickly doing it to 10k PFPs, and then sorting those 10k new derivatives and attaching them to their correct corresponding PFP… That’s the magic behind PFP Content Factory,” said Chris Seline, CEO of Darkblock. “We’re excited to provide PFP projects with a powerful tool that they can use to push the boundaries of what’s possible with their NFT collections.”

Darkblock piloted the tool with Jungle Cats, a 5k-edition PFP project on Solana. For Valentine’s Day, Darkblock used PFP Content Factory to create Valentine’s Day-themed versions all Jungle Cat holders’ PFPs and then attaching them all in one go to their unique corresponding NFTs. Unlike an airdrop, these Valentine’s Day PFPs were free to deliver and will forever travel with their PFP.

Of course, project founders are also able to use Darkblock’s existing collection-upgrade tool to deliver other types of content (e.g., comic books, videos, films, PDFs, etc.) to all NFTs in a collection—something more akin to “Google Drive for NFTs.”

PFP Content Factory gives projects a low-effort touch point to stay engaged with their communities and, as Darkblock rolls out analytics tools, will give project founders a glimpse into just how engaged their holders are.

The PFP Content Factory is now available for use by PFP project founders. For more information, visit Darkblock’s website or get in touch.

NOIS is a platform that brings creators and music lovers together. Its roadmap calls for an upcoming PFP drop, the proceeds of which will fund the creation and distribution of music tracks, which will most likely also be minted on the Solana blockchain. It plans to initially use Darkblock’s protocol to deliver valuable content to its community by directly attaching it to their PFPs.  The content it expects to attach may include music videos, behind-the-scenes footage, concept art, thank-you messages, and more.

Using Darkblock’s multichain protocol and free app, creators and NFT projects are able to encrypt multimedia content; permanently store it on Arweave’s decentralized content blockchain; and then immutably attach it to their NFTs. It’s what we call “decentralized unlockable content,” which means that not only is the encrypted content stored in a decentralized manner, but it is also unlockable by the NFTs’ owners anywhere that integrates the protocol. In NOIS’ case, holders will be able to unlock their NFTs’ exclusive content on the NOIS website, via Darkblock’s app, and on the Night Market marketplace once it launches. Darkblock is also working on a Chrome extension that will allow people to view and unlock their NFTs’ Darkblock content on Magic Eden.

NOIS plans to use Darkblock to not only offer added protection for its NFTs’ assets, but to also increase the value of its PFPs for its holders over time by turning them into tokenized containers for exclusive content. It plans to also use Darkblock to increase the utility of its future Music NFTs by attaching additional assets, whether music videos or the track’s stems to encourage remixing.

We look forward to working with NOIS team to explore how decentralized unlockable content can add value to a PFP project, and return value to its community.

About Darkblock

Darkblock, a web3 pioneer in decentralized content delivery and monetization, enables creators to control the distribution, accessibility, and monetization of their content without making it right-click-savable. By turning NFTs into tokenized vaults for digital content (e.g., music, videos, podcasts, films, comics, ebooks, 3D metaverse or gaming assets, or even HTML files), Darkblock provides the infrastructure creators need to harness the power of web3 technology, unlock new storytelling and community-building tools, explore new business models and ultimately build a new creator economy free from platform control.

Website | Discord | Twitter | YouTube | Medium | LinkedIn